Alix Earle is one of the biggest social media stars of her generation. She became famous through her honest “Get Ready With Me” videos on TikTok, where she talks about beauty, fashion, and everyday life. Today she is also a podcast host, entrepreneur, and TV personality with millions of loyal fans.
Who is Alix Earle?
Alix Earle is an American content creator who turned casual bedroom videos into a full-time career. She first went viral in late 2022 with her relatable TikTok clips, and her following grew at a rapid speed.
Fans love her because she keeps things real. She shares her actual skin, her struggles, and her wins without pretending to be perfect.
Her power to sell out products just by talking about them earned a nickname called the “Alix Earle Effect.” Over time she moved into podcasting, brand deals, modeling, and even reality television.
Alix Earle’s Bio
| Attribute | Details |
|---|---|
| Full Name | Alix Ashley Earle |
| Nickname | Alix, “TikTok’s It Girl” |
| Profession | Social Media Personality, Content Creator, Podcast Host, Entrepreneur |
| Date of Birth | December 16, 2000 |
| Age | 25 years (as of 2026) |
| Birthplace | Monmouth County, New Jersey, USA |
| Nationality | American |
| Zodiac Sign | Sagittarius |
| Ethnicity | White (Italian heritage on her mother’s side) |
| Known For | Viral “Get Ready With Me” TikTok videos and the “Alix Earle Effect” |
Alix was born and raised in New Jersey. She later attended the University of Miami, where she studied business and marketing.
It was during her college years that her videos took off. What started as a hobby quickly became a brand that reached far beyond the campus.
Alix Earle Height, Weight and Physical Appearance? How tall she is?
| Attribute | Details |
|---|---|
| Height | 5 feet 6 inches (about 168 cm) |
| Weight | Around 55 kg (121 lbs) |
| Eye Color | Hazel |
| Hair Color | Blonde |
| Body Type | Slim and fit |
Most sources list Alix at around 5 feet 6 inches tall. She has never officially confirmed her exact height, so this figure comes from fan estimates and third-party sites.
Her weight is reported to be near 55 kilograms, though this is also an estimate. She keeps a healthy, active look that fits her lifestyle content.
With her blonde hair and warm smile, she has a natural, girl-next-door appeal that works well on camera.
Background and Early Life
Alix Earle grew up in Monmouth County, New Jersey. She spent her childhood in a well-known local family and was comfortable in front of a camera from a young age.
She attended Red Bank Catholic High School before moving to Florida for college. At the University of Miami she majored in business and marketing.
While studying, she started posting beauty and lifestyle videos online. She finished her degree in 2023, balancing her fast-rising fame with her final year of classes.
Is she married? Who is Alix Earle’s Husband/Partner?
Alix Earle is not married. As of 2026 she does not have a publicly confirmed partner.
Her most talked-about relationship was with NFL player Braxton Berrios. The two started dating in late 2023 and were together for about two years before splitting in December 2025.
Before that, she was briefly linked to MLB player Tyler Wade in 2022. In early 2026 she was also tied to Tom Brady through dating rumors, but nothing about that has been confirmed by either side.
Family Background
Alix comes from a family with deep New Jersey roots. Her father, Thomas “TJ” Earle, runs a well-known asphalt and construction business based in Wall Township.
Her mother, Alisa Maniaci, is of Italian descent. Alix’s parents divorced back in 2013.
She has a sister named Ashtin Earle, who is also active online. Alix also has half-siblings from her father’s later marriage. She often features her close family and friends in her content.
Alix Earle’s Net Worth 2026
| Year | Estimated Net Worth |
|---|---|
| 2019 | $50,000 |
| 2020 | $150,000 |
| 2021 | $400,000 |
| 2022 | $1 million |
| 2023 | $4 million |
| 2024 | $8 million |
| 2025 | $14 million |
| 2026 | $20 million (current) |
Alix Earle’s net worth in 2026 is estimated at around $20 million. It is worth noting that figures vary a lot, with some outlets listing lower numbers near $8 million.
Her income comes from many sources. Big brand deals and sponsored posts are the main drivers, and reports say she can earn up to $450,000 for a single high-profile post.
She also makes money from her podcast, modeling work, and TV appearances. On top of that, she holds smart equity stakes in brands like Poppi and SipMargs, which added a major boost to her wealth.
Career
Alix started posting on TikTok around 2020, but her real breakthrough came in late 2022. Her “Get Ready With Me” videos, filmed in her college dorm, connected with millions of viewers.
As her fame grew, so did her business. She launched a podcast called “Hot Mess with Alix Earle” in 2023 and became a Forbes 30 Under 30 honoree.
She has since appeared in Super Bowl ads, competed on “Dancing With the Stars” Season 34 as the runner-up, and starred in her own Netflix series. Today she is seen as one of the leading faces of the modern creator economy.
Lesser-Known Facts About Alix Earle
| Fact | Detail |
|---|---|
| Magazine Cover | Sports Illustrated Swimsuit 2026 cover star |
| Business Win | Early equity partner in Poppi soda |
| TV Run | “Dancing With the Stars” Season 34 runner-up |
| Personal Habit | Keeps a monthly goals journal |
| First Jobs | Worked as a marketing intern and at a local boutique |
| Big Stage | Performed alongside Bad Bunny at the Super Bowl |
There is a lot more to Alix than viral clips. She was named a Sports Illustrated Swimsuit cover star in 2026, with her shoot taking place in Botswana.
She is also a sharp businesswoman. Instead of taking quick cash, she took equity in the soda brand Poppi, which later paid off in a big way.
Away from the spotlight, she credits simple habits like journaling and goal-setting for keeping her focused during her fast rise.
Alix Earle Social Media
Alix Earle is most powerful on TikTok, where her main account @alixearle has around 8.5 million followers. This is the platform that made her a household name.
She is also very active on Instagram under the same handle, with a following in the millions. Her posts there mix fashion, travel, and personal updates.
On YouTube, her channel “Alix Earle” has a few hundred thousand subscribers for longer vlogs. She also promotes her own brand, Reale Actives, across her pages.
Note: Please verify all handles manually before publishing, since fan and copycat accounts are common.
FAQs
Q1: How tall is Alix Earle?
Alix Earle is about 5 feet 6 inches (168 cm) tall, based on widely reported estimates.
Q2: What is Alix Earle’s net worth in 2026?
Her net worth is estimated at around $20 million, though some sources place it lower near $8 million.
Q3: Who is Alix Earle dating?
As of 2026 she has no confirmed partner. Her last public relationship was with NFL player Braxton Berrios, which ended in December 2025.
Q4: Where is Alix Earle from?
She was born and raised in Monmouth County, New Jersey, in the United States.
Q5: What is Alix Earle famous for?
She is known for her viral “Get Ready With Me” TikTok videos and the “Alix Earle Effect,” where products she recommends often sell out fast.